Latin American companies should value more business information

As one of the top executives of Internet Securities Inc. (ISI), a company dedicated to providing data on emerging markets, James R. Hammond III, vice president of marketing of Internet Securities, is well aware of the intricacies of this sector in Latin America. Hammond believes that the Internet has opened the market for electronic distribution of business information.

As one of the top executives of Internet Securities Inc. (ISI), a company dedicated to providing data on emerging markets, James R. Hammond III, vice president of marketing of Internet Securities, is well aware of the intricacies of this sector in Latin America . Hammond believes that the Internet has opened the market for electronic distribution of business information.

How has influenced the widespread adoption of Internet on the market for electronic distribution of business information?

I would say he has had two effects. On the one hand has appeared a lot of information for which nobody is willing to pay. On the other hand, has caused many people to look at their computer screens for business intelligence. Ie, the Internet has opened up the market.

What exactly is the service provided by your company?

ISI offers a service of local and regional information of each of the 34 markets where we have local presence. ISI coverage is focused mainly in 3 regions, Latin America, Asia and Eastern Europe. We cover news, company and industry information, financial information, Macroeconomic and Legal. Our target audience are analysts, Researchers , brokers and employers in the financial areas of business banking.

I have understood that you add on all the information right?

Yeah It’s all made possible thanks to have 4,550 online publications, provided by 1,230 suppliers of local, regional and global we have signed legal agreements from 1995 until today.

How big is the market for electronic distribution of emerging market aggregate information?

Excluding the distribution of real-time information on financial markets, we are talking about a global market of 100 million dollars. A third of this volume corresponds to Eastern Europe, a little more than a third to Asia and a little less than a third to Latin America.

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